Overview
I build large-scale data platforms, with a background spanning programming, data engineering and
analytics, and a Master of Technology in Software Systems from Birla Institute of Technology and
Science. My current focus is the data platform and measurement systems behind the effectiveness of
the Ads Sales organization at Amazon — scalable platforms, data quality, and automation.
Experience
Senior Data Engineer
Amazon Ads
- Building data platform and data-driven workflows to enhance productivity and
effectiveness for the Amazon Ads Sales organization.
- Developing measurement systems to track and optimize sales performance metrics.
- Designing event-driven systems for integrating upstream and downstream applications
with real-time data flows.
Data Engineer
Meta
- Worked in the Ads Monetization org building data models, data pipelines and
dashboards.
- Measured reliability, performance and adoption of Meta Ads Manager features such as
GenAI Ads and contextual e-commerce ads.
- Built monitoring and analytics for backend services supporting GenAI features.
Senior Data Engineer
Amazon · AWS
- Amazon Ads: Led re-architecture of data systems, building a new
Data Lake. Built event-driven ETL pipelines on AWS and systems to measure data
quality and enable alerting.
- Amazon Go: Built data models and pipelines to measure accuracy and
cost of Just-Walk-Out-Technology powering Amazon Go Stores. Supported Customer
Experience Data Science team.
- Amazon Web Services: Designed the Data Lake for AWS Sales team
serving as a scalable backend for the Analytics Layer.
- Amazon Transportation Systems: Led migration from Oracle to Amazon
Redshift. Tracked business metrics such as scheduled deliveries.
Associate Technical Consultant
Teradata
- Worked on pre-sales proof of concept projects for potential clients evaluating
Teradata vs competitors.
- Physical data model design including indexing and partitioning schemes.
- SQL/ETL optimization and automation scripts in Python and Teradata Utilities.